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Music & Games Blogs

Will Area 15 in Las Vegas set a new bar in immersive entertainment?

by Kevin Williams

The recently opened Area 15 in Las Vegas offers an immersive entertainment and event complex, comprising unique exhibits, dining, retail and entertainment in a…

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Amusement business recovery: pros, cons of boxing machines, cranes, photo booths, jukeboxes

by Brad Brown — President, Worldwide Video Entertainment, Inc

Veteran amusement machine operator Brad Brown describes his COVID-19 recovery plan, including his approach for boxing machines, crane machines, photo booths…

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Financial woes continue to challenge indoor and outdoor entertainment venues

by Kevin Williams

Restructuring activity continues worldwide in the indoor and outdoor entertainment sectors.

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COVID got you down? Try immersive display entertainment

by Kevin Williams

While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…

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COVID-19 notwithstanding, OOH entertainment pushes hard into retail and hospitality

by Kevin Williams

Disney's entry into experiential hotel will see guests fully immersed into believing they are on a starship in the Star Wars universe, with live action role…

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OOH entertainment enters a new era driven by divergent forces

by Kevin Williams

One of the continuing trends in the theme park attraction and midscale attraction sector has been the creation of highly immersive, compelling and interactive…

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Struggling to survive? Remember our past setbacks

by Brad Brown — President, Worldwide Video Entertainment, Inc

Veteran street operator Brad Brown learned from a setback in 2002-2006 how to approach a situation he had no control over, lessons that operators can apply to…

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Mixed and augmented reality reaching new heights in OOH entertainment

by Kevin Williams

Super Nintendo World, scheduled to open in February 2021, inaugurates a new era in mixed reality and augmented reality out-of-home entertainment.

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Mixed reality expands using interactive props

by Kevin Williams

Venues where players can go to train their collected virtual characters and compete with fellow trainers are example of AR being deployed as a location-based…

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Immersive entertainment rises on several fronts despite pandemic

by Kevin Williams

In the absence of trade shows during COVID-19, immersive experience venues are rising, possibly changing the out of home entertainment landscape.

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How do we as coin-op entrepreneurs respond to COVID-19?

by Brad Brown — President, Worldwide Video Entertainment, Inc

Coin-op entrepreneur Brad Brown cites discrepancies between the potential risks that businesses deemed as "essential" pose of exposing people to COVID-19 and…

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OOH entertainment venues explore new business models in face of COVID-19

by Kevin Williams

Amusement venues, including some cinema chains, look to rent their space for private venues to offset COVID-19 losses.

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Rising escapism market drives mid-scale entertainment

by Kevin Williams

Consumers' desire for escape continues to rise, driving the demand for mid-scale digital out of home entertainment. Entertainment developers already offer a…

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Free-roaming VR raises a wealth of location based entertainment possibilities

by Kevin Williams

The argument for standalone (mobile) VR against full performance of high-end (PC) VR arena experiences continues. Meanwhile, the VR scene hopes to encroach on…

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Can air purifiers prevent COVID-19 exposure?

by Sara Paz

Family entertainment centers offer a multitude of attractions for people of all ages, often entirely indoors. Many people congregating in one setting, in…

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The ‘good feel’ vibes of photobooths are needed in the pandemic

by Allen Weisburg

Photobooths have survived wars, recessions, polaroid cameras, the digital camera, the smart phone and now a pandemic.

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Immersive entertainment sets the foundations for our industry’s rebirth

by Kevin Williams

Plenty of immersive entertainment has emerged on the amusement landscape, COVID-19 notwithstanding. Venues featuring VR pop-ups, motion simulation experiences…

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Coronavirus strengthens the case for contactless payments in family entertainment centers

by Sara Paz

Cash is notoriously covered in germs; studies suggest that paper bills contain bacteria and viruses for days, leading to the spread of infectious diseases.

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The search for a new playing experience precedes the pandemic

by Kevin Williams

Many amusement machine operators continue to use the "dollar-a-minute" equation on video amusement and some immersive entertainment, oblivious to the…

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Can gamification revive cinema theaters? COVID-19 adds to the drama

by Kevin Williams

As the cinema scene extracts itself from the pandemic and other issues, the need to offer a new and engaging entertainment offering could be their only…

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