Music & Games Blogs
Active entertainment progresses on numerous fronts, spawning trade associations
'Gamification' and digital technology have fueled a range of 'live play' amusements which have included new partnerships and new trade groups.
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Niche technologies gaining traction in today's amusement landscape
Heading into the summer, innovation continues in the amusement scene at a record pace. Recent developments include notable movements in what might be…
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E-sports: Unpacking an unusual evolution
E-sports appears to be carving out its own identity in OOH entertainment. How significant that niche will become remains an interesting question.
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Social entertainment drives ‘digital/physical’ development phase
The post-lockdown audience has clearly renewed its fascination for the reinterpretation of the hospitality and entertainment combination.
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Acquisition frenzy marks the birth of a new OOH entertainment era
The OOH industry has reached a point where players will either evolve and adopt the new or be replaced by those willing to adapt and be inclusive.
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E-sports: A global investment
The world’s largest sports betting and gaming groups are investing to enter the e-sports and immersive entertainment space.
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How does today’s consumer embrace brand entertainment?
An audience born in a world of high-end video game experiences at home has driven a demand for engagement and gamification when they are out.
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OOH entertainment: The new media, tech battleground?
Major acquisitions and mergers are creating giant consortiums that will look to define their entertainment holdings, creating a franchised ecosystem.
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LBE investment emerges: Can players learn from past mistakes?
The failure of the NBA Experience, followed by GameWorks, has hammered home the need for a professional and experienced approach to the deployment of…
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OOH video entertainment rises on multiple fronts
Classic, sports and retro arcade themes are emerging in new video games extending well beyond traditional arcades.
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Frictionless payment: Are amusements leading or following today’s consumer?
The move towards e-payment and contactless connectivity of facility management has accelerated at an amazing pace since the start of the pandemic.
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Live OOH experiences jump into the exciting post pandemic entertainment mix
Live experience with digital interactivity has emerged in a big way in the amusement space, but is only one of a number of technology innovations in the works.
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Mixed reality jumpstarts gamification on numerous entertainment fronts
The marriage of interactive game elements into the physical entertainment space has clearly gained momentum.
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Changing consumer demand fuels free-roaming VR
The standalone/mobile VR headset market has been engulfed in a landgrab, mirroring the hype surrounding interpretations of what a VR fueled Metaverse will look…
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Theme park and theatrical VR concepts find new outlets
Developers keep seeking and finding applications for virtual reality driven immersive entertainment.
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What is the ‘digital takeaway’ for tomorrow’s LBE guest?
Capturing memories and offering incentives to the guest to return and share in their enjoyment on property will extend far beyond our current understanding of…
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Photobooths strike back!
With growing interest from Generation Z, new photo capture technology has has revived the photobooth market.
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Signs of amusement recovery cover the globe
Vibrant trade shows and innovation on three continents point to a recovery for the amusement industry.
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G2E signals gaming industry rebound
Observations at the Global Gaming Expo indicate the draw of competitive play and tournament action will be fundamental to the next generation of gamification…
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European developers show no shortage of VR versatility
The IAAPA European Expo showcased a wealth of virtual reality innovation letting loose.
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