Vending

BeastLife bets on smart vending for growth

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June 11, 2026

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Indian nutrition and sports supplement brand BeastLife plans to expand beyond its digital roots by deploying smart vending machines as part of a broader offline growth strategy, according to a Retail4Growth report.

The company said vending machines will be installed at gyms, educational institutions, offices and other high-traffic locations to make its products more accessible to consumers. The vending initiative will accompany the rollout of Beast Cafés and expanded retail partnerships across India.

Founded in 2024, BeastLife sells sports nutrition and wellness products, including protein supplements, creatine and vitamins. Company leaders expect offline channels, including vending machines, to contribute a growing share of revenue in the coming years as consumer demand for nutrition products expands across both major cities and emerging markets.