Vending

VMFS sponsors Cuban Formula 4 driver Isabella Abreu

Image courtesy VMFS

July 29, 2026

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Cuban-owned vending machine company VMFS USA has announced a sponsorship agreement with Cuban racing driver Isabella Abreu, according to a press release. The company will provide financial assistance and branded product support as Abreu competes in karting and Formula 4.

Born in Holguín, Cuba, in 2004, Abreu began kart racing after her family moved to Europe and later trained at tracks near Homestead, Florida. She debuted in the French Formula 4 Championship in 2026 and is among the first Cuban-born women to compete in international motorsports. She has also used her racing platform to highlight issues affecting Cuba, including wearing a helmet displaying the #SOSCuba hashtag during a 2021 practice session.

Abreu said the partnership demonstrates how sponsorship can create opportunities and help people pursue ambitious goals. VMFS USA said its Cuban ownership and Abreu's international racing career made the agreement personally significant. The sponsorship also supports a company campaign promoting vending machine ownership as an entrepreneurial opportunity.