Vending

British farmers turn to vending machines to boost direct sales

Image: Adobe Stock

August 7, 2026

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British farmers are increasingly using vending machines to sell food directly to consumers, giving them greater control over prices and creating additional revenue, according to a BBC report. The National Farmers' Union said farms are diversifying through vending, hospitality, farm shops and subscription boxes as financial pressures on agriculture continue to grow.

Lancashire dairy farmer Tom Pemberton began using self-service machines in 2016 and later opened a purpose-built milk vending area that operates around the clock. He said much of its business comes after 5 p.m., while social media videos have attracted visitors and helped explain how milk is produced. Direct sales also allow the farm to increase revenue without expanding its 150-cow herd.

Near Chester, beef farmer Tom Cooke recently installed refrigerated and frozen vending machines offering his beef alongside cheese and ice cream from nearby producers. The machines allow Cooke to sell a wider range of cuts and byproducts while retaining more money locally. The NFU said such ventures can strengthen farm profitability, create jobs and contribute to rural economies.