News & Media From Kevin Williams
Cinema strikes back on heels of emerging entertainment models
An entertainment industry is emerging where movie studios and streaming services are converging with new business models that will integrate with the metaverse…
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Gamification meets physical leisure: Europe sets the pace
As Europe and the rest of the planet learns to cope with COVID, many are finding solace by enjoying the creative escapes of 'active entertainment.'
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Could ‘artainment’ be ‘Cinema 2.0’?
The creation of ticketed experiences that can travel cities and offer an art appreciation element suitable for the interests of the modern audience is an…
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How e-sports drives immersive entertainment and vice versa
E-sports and immersive entertainment are emerging in tandem from all corners of the globe and are likely to impact other hospitality and retail landscapes.
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Gaming, entertainment embrace blockchain, metaverse, NFTs
The hype continues surrounding the utilization of blockchain and NFTs in the metaverse, e-sports and entertainment venues.
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Area 15 passes 1-year mark: an evolving experiential journey
While much has been written about the experiential journey, one needs to experience it first hand to grasp its significance.
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Mid-year update: VR innovation continues
Given the level of interest and investment in VR innovation, the new generation of gamers has much to look forward to for the foreseeable future.
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Active entertainment progresses on numerous fronts, spawning trade associations
'Gamification' and digital technology have fueled a range of 'live play' amusements which have included new partnerships and new trade groups.
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Niche technologies gaining traction in today's amusement landscape
Heading into the summer, innovation continues in the amusement scene at a record pace. Recent developments include notable movements in what might be…
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E-sports: Unpacking an unusual evolution
E-sports appears to be carving out its own identity in OOH entertainment. How significant that niche will become remains an interesting question.
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Social entertainment drives ‘digital/physical’ development phase
The post-lockdown audience has clearly renewed its fascination for the reinterpretation of the hospitality and entertainment combination.
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Acquisition frenzy marks the birth of a new OOH entertainment era
The OOH industry has reached a point where players will either evolve and adopt the new or be replaced by those willing to adapt and be inclusive.
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E-sports: A global investment
The world’s largest sports betting and gaming groups are investing to enter the e-sports and immersive entertainment space.
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How does today’s consumer embrace brand entertainment?
An audience born in a world of high-end video game experiences at home has driven a demand for engagement and gamification when they are out.
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OOH entertainment: The new media, tech battleground?
Major acquisitions and mergers are creating giant consortiums that will look to define their entertainment holdings, creating a franchised ecosystem.
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LBE investment emerges: Can players learn from past mistakes?
The failure of the NBA Experience, followed by GameWorks, has hammered home the need for a professional and experienced approach to the deployment of…
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OOH video entertainment rises on multiple fronts
Classic, sports and retro arcade themes are emerging in new video games extending well beyond traditional arcades.
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Frictionless payment: Are amusements leading or following today’s consumer?
The move towards e-payment and contactless connectivity of facility management has accelerated at an amazing pace since the start of the pandemic.
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Live OOH experiences jump into the exciting post pandemic entertainment mix
Live experience with digital interactivity has emerged in a big way in the amusement space, but is only one of a number of technology innovations in the works.
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Mixed reality jumpstarts gamification on numerous entertainment fronts
The marriage of interactive game elements into the physical entertainment space has clearly gained momentum.
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