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News & Media From Kevin Williams

Social entertainment to make 2023 a year to remember

by Kevin Williams

Social entertainment joins mid-scale resort projects and emerging technology to make 2023 a pivotal year for the amusements and entertainment industry.

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Amusement kiosks carve a niche in the unattended VR space

by Kevin Williams

Upright kiosks provide a versatile format for competition in VR enhanced immersive games.

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Immersive display enclosures tap emerging digital technologies

by Kevin Williams

Projection and flat display technologies are delivering a new level of engagement to attractions and entertainment.

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Why ‘mixed reality’ gets harder to define in immersive entertainment

by Kevin Williams

The mixed reality banner has extended to include augmented reality, projection mapping, immersive screens and much more in immersive entertainment.

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‘Simrace’ innovation catches fire worldwide

by Kevin Williams

Tournament racing and e-sports are cashing in on racing simulation innovation, a global movement.

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Innovations keep driving gamification for attractions

by Kevin Williams

Boosted by technology and patents, gamification has clearly gained momentum in the amusement and attractions space.

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Metaverse: The new entertainment universe?

by Kevin Williams

Virtual reality continues to play an integral part of many of metaverse plans despite extensive criticism and some challenges for Meta.

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Competitive socializing marches on: How far can it go?

by Kevin Williams

The competitive socializing revolution feeds off the explosion of interest in the digital/physical entertainment trend that has enlivened mini golf, darts and…

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Vegas: A jeweler’s eye on divergent gaming, amusement forces

by Kevin Williams

A recent visit to Sin City indicates the casino sector is looking to sports betting. e-sports and traditional amusement entertainment.

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Brand licensing continues to stoke immersive entertainment

by Kevin Williams

The role that video game IP has in the branding and licensing sector is now enhanced by the inclusion of not just toys, branding and merchandising, but also…

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Freedom to roam in virtual entertainment

by Kevin Williams

As content publishers invest in free roaming hardware and software, location base entertainment caters to a rapidly growing immersive entertainment market.

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London spreads competitive socializing fever in global entertainment

by Kevin Williams

Competitive socializing has gained significant investment among entertainment brands of late, the majority of which have opened in London before stretching…

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Bowling alleys land strikes in the immersive lane

by Kevin Williams

The importance of the competitive socializing scene and its future revenue generation has started to dawn on all sectors of the amusement trade.

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Competitive socializing and the need to stay relevant

by Kevin Williams

Amidst a backdrop of various market pressures, out-of-home entertainment venues explore new hardware, décor and even full pivots of brand to better embrace the…

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Robots, drones stake out entertainment/hospitality

by Kevin Williams

Advances in automation technology, coupled with current business pressures, has accelerated the development of robots and drones in many business sectors…

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Retail spaces find new life springboarding location based entertainment

by Kevin Williams

The mixing of immersive entertainment in established retail environments carries significant creative potential.

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Free-roaming, immersive entertainment rollouts continue across the globe

by Kevin Williams

Immersive galleries, concerts and exhibition spaces are growing in audience popularity, another champion of the digital to physical revolution.

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How immersive entertainment infuses the ‘staycation’ model

by Kevin Williams

Recent developments in the combination of immersive entertainment and "drive-to" destinations can be found across wide geographic swatches.

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Licensing industry recharges location based entertainment

by Kevin Williams

Licensing properties have reinvested in location based entertaiment as younger consumers embrace immersive experiences.

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Content creators battle for ‘retailtainment’ VR crown

by Kevin Williams

Retailtainment VR has emerged as a high stakes 'holy grail' for entertainment content creators, and the winner remains to be named.

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