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News & Media From Kevin Williams

Pandemic drives cashless innovation for amusement and entertainment venues

by Kevin Williams

A host of cashless tools have been developed to help entertainment venue operators navigate the needs of the guest with the practicalities of business under…

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VR ‘crossover’ entertainment reaches exercise, sports and toys

by Kevin Williams

Out-of-home entertainment will become the '10thGen' game platform in many developers' eyes, considering the changes wrought by the coronavirus pandemic.

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Consumer and LBE VR: 'the virtual crossover' begins

by Kevin Williams

Development of a means for consumer and commercial players to interact and compete has been a focus since the establishment of home gaming. With the growth…

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Amusement trade shows go virtual, players find multiple paths

by Kevin Williams

Several trade shows tested virtual events on account of the coronavirus pandemic. Innovation continued, but on a different scale.

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Amusement restructurings spell change beyond Japan's shores

by Kevin Williams

Financial pressures on major amusement machine players have resulted in plans to sell off certain properties, as well as new partnerships and opportunities.

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Asian VR games promise exciting 2021

by Kevin Williams

One of the big trends that had been seen in 2020 and is now gaining full adoption is that of the self-service upright VR kiosks, as evidenced by virtual trade…

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OOH VR innovation blossoms during pandemic

by Kevin Williams

One of the worst months of the pandemic saw a multitude of new and exciting announcements in a pent-up outpouring of out-of-home virtual reality news.

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Will Area 15 in Las Vegas set a new bar in immersive entertainment?

by Kevin Williams

The recently opened Area 15 in Las Vegas offers an immersive entertainment and event complex, comprising unique exhibits, dining, retail and entertainment in a…

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Financial woes continue to challenge indoor and outdoor entertainment venues

by Kevin Williams

Restructuring activity continues worldwide in the indoor and outdoor entertainment sectors.

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COVID got you down? Try immersive display entertainment

by Kevin Williams

While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…

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COVID-19 notwithstanding, OOH entertainment pushes hard into retail and hospitality

by Kevin Williams

Disney's entry into experiential hotel will see guests fully immersed into believing they are on a starship in the Star Wars universe, with live action role…

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OOH entertainment enters a new era driven by divergent forces

by Kevin Williams

One of the continuing trends in the theme park attraction and midscale attraction sector has been the creation of highly immersive, compelling and interactive…

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Mixed and augmented reality reaching new heights in OOH entertainment

by Kevin Williams

Super Nintendo World, scheduled to open in February 2021, inaugurates a new era in mixed reality and augmented reality out-of-home entertainment.

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Mixed reality expands using interactive props

by Kevin Williams

Venues where players can go to train their collected virtual characters and compete with fellow trainers are example of AR being deployed as a location-based…

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Immersive entertainment rises on several fronts despite pandemic

by Kevin Williams

In the absence of trade shows during COVID-19, immersive experience venues are rising, possibly changing the out of home entertainment landscape.

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OOH entertainment venues explore new business models in face of COVID-19

by Kevin Williams

Amusement venues, including some cinema chains, look to rent their space for private venues to offset COVID-19 losses.

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Rising escapism market drives mid-scale entertainment

by Kevin Williams

Consumers' desire for escape continues to rise, driving the demand for mid-scale digital out of home entertainment. Entertainment developers already offer a…

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Free-roaming VR raises a wealth of location based entertainment possibilities

by Kevin Williams

The argument for standalone (mobile) VR against full performance of high-end (PC) VR arena experiences continues. Meanwhile, the VR scene hopes to encroach on…

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Immersive entertainment sets the foundations for our industry’s rebirth

by Kevin Williams

Plenty of immersive entertainment has emerged on the amusement landscape, COVID-19 notwithstanding. Venues featuring VR pop-ups, motion simulation experiences…

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The search for a new playing experience precedes the pandemic

by Kevin Williams

Many amusement machine operators continue to use the "dollar-a-minute" equation on video amusement and some immersive entertainment, oblivious to the…

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