Vending

Coca-Cola Japan tests label-free bottled water in Tokyo vending machines

Image courtesy Coca-Cola Global

August 5, 2026

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Coca-Cola Japan has begun selling label-free bottled mineral water through some Tokyo vending machines as part of an effort to reduce plastic waste, according to an NHK World Japan report. Required product information appears on the bottle caps instead of plastic labels.

A recent change to a ministerial ordinance allows manufacturers to sell label-free beverages individually rather than only by the case. The Japan Soft Drink Association estimates that removing labels from bottled water sold through the country's roughly 2 million vending machines could reduce plastic consumption by about 350 tons annually. Coca-Cola Japan said it may expand the approach to other beverages.