I am Jose Perez, CEO of VMFSUSA, with extensive experience in the vending industry. Over the years, I have developed strong expertise in machine operations, location strategy, and product optimization, helping businesses grow and adapt in a competitive market. In addition to leading VMFSUSA, I share my knowledge as a blogger, providing valuable insights, practical advice, and industry updates to support others in succeeding in the vending business.
by Jose Perez — CEO, VMFS USA
Understanding the difference between people walking past and people who will actually buy is the single most important skill to have in the vending business.
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