Vending

Tequila vending takes up residence in London nightclub

Photo: Adobe stock

June 15, 2026

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Patrón Tequila has introduced a miniature bottle vending machine as the centerpiece of a new branded lounge inside London's 77 nightclub in the Marylebone neighborhood. The machine dispenses 50ml bottles of Patrón's Tequila products, according to a report in the trade publication The Spirits Business, giving guests a self-service way to sample the brand's portfolio in a nightlife setting. The installation marks what the company describes as the UK's first Patrón El Alto vending experience.

In addition to dispensing mini bottles of the ultra-premium Patrón El Alto expression, the machine also offers Patrón Silver, Reposado and XO Cafe. The automated format allows clubgoers to discover different products through an interactive experience that blends retail technology with entertainment. The vending machine is housed within the Patrón Tequila Lounge, a dedicated branded space overlooking the nightclub's dance floor.

The launch is part of a broader partnership between Patrón and 77 London that will continue throughout the summer with a series of events and parties. The installation reflects a growing trend of consumer brands using vending machines as experiential marketing tools, creating unique product sampling opportunities while attracting attention in high-traffic entertainment venues.