Vending

Calzedonia brings hosiery vending machine to NY Fashion Week

Image: Adobe stock

September 14, 2026

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Italian legwear brand Calzedonia has opened "The Stoop by Calzedonia," a two-day experiential retail pop-up at 188 Lafayette St. in New York City, according to an event listing in Average Socialite. The New York Fashion Week activation features a vending machine offering the company's 20 Denier Hosiery Knee Highs, giving visitors a self-service way to interact with the brand and its products.

The pop-up also features a "magic mirror" photo booth, hair and makeup services, product customization and complimentary coffee. Rather than primarily serving as a labor-saving tool, the vending machine is part of a broader experiential marketing strategy designed to make the shopping experience more interactive and encourage visitors to engage with the Calzedonia brand.

New York Fashion Week for the Spring/Summer 2027 collections runs through Sept. 15.