Foodservice

Pizza vending at Ontario university goes viral

Photo: PizzaForno

April 23, 2026

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A pizza vending machine at the University of Guelph in Ontario is attracting renewed attention after operators installed a camera that captures customers while they wait for their orders, according to a CTV News report.

The PizzaForno machine, which has served students for several years, records short clips during the roughly three-minute cooking time, revealing a range of spontaneous behavior from late-night customers.

The footage has quickly gained traction online, with clips showing students dancing, performing music, and interacting playfully while waiting for their food. Operators said one standout moment involved a group performing a song with instruments, highlighting the creative energy surrounding the machine. What began as a simple social media experiment has rapidly expanded, garnering hundreds of thousands of views in just weeks.

The viral content has translated into increased demand, with operators reporting a surge in sales and frequent sellouts. Weekly contests tied to the videos, offering free pizza as a prize, have further encouraged participation and boosted the machine's growing popularity.