PepsiCo Announces Organic Gatorade On Heels Of Healthy Vending Machine Program

PURCHASE, NY -- PepsiCo will offer two versions of its popular Gatorade sports drink -- traditional and organic -- beginning in the new year, according to news reports.

Gatorade currently contains sucralose and artificial coloring, along with some natural ingredients and flavors. The beverage giant has not yet specified how it will reformulate the line to make it organic.

Organic Gatorade is among several new initiatives PepsiCo is pushing ahead of its latest marketing campaign aimed at offering healthier on-the-go foods.

The Purchase, NY, soda and snack maker recently unveiled its Hello Goodness vending machines merchandised exclusively with better-for-you brands like Naked Juice, Smartfood popcorn and Sabra's ready-to-eat hummus cups in a dual climate-control machine.