BreaktimeTV

Where America Takes a Break

1875 N Fort Lane // Layton, UT 84041 // 480-690-6000

BreaktimeTV (BTV) – Platform Overview

Where America Takes a Break™

BreaktimeTV (BTV) is a digital media, communications, and advertising platform designed specifically for self-service environments, workplace breakrooms, micro markets, vending locations, hospitality spaces, retail environments, and enterprise common areas. Through strategically placed digital displays powered by the CETV Now technology platform, BTV transforms traditionally static spaces into dynamic engagement and revenue-generating networks.

Core Mission

BTV exists to help operators, employers, and venue owners:

Increase same-store sales
Improve customer and employee engagement
Create a new recurring advertising revenue stream
Modernize the digital experience within unattended retail and shared environments
Deliver enterprise communications in a highly visible and effective way

The BTV Platform

Digital Media Network

At its core, BTV operates a scalable digital out-of-home (DOOH) media network. Screens installed in high-dwell-time environments display a blend of:

Promotions
National advertising
Local advertising
Product storytelling
Company messaging
Real-time information
Entertainment and engagement content

The platform leverages programmatic advertising exchanges along with direct advertising partnerships to monetize screen inventory while maintaining a workplace-safe and brand-safe environment.

The Signature 5-Panel Layout

One of BTV’s defining differentiators is its proprietary-style five-panel screen design, engineered specifically for self-service and workplace environments.

The layout commonly includes:

Main advertising/content panel
Live weather
Time display
Branded logo section
Scrolling ticker or messaging feed

This design keeps screens consistently useful and engaging while maximizing attention and ad visibility without overwhelming the viewer.

Self-Service Market Applications

BTV was built around the self-service retail ecosystem, including:

Micro markets
Vending
Pantry services
Coffee services
Self-checkout retail
Convenience retail environments

Key Benefits for Operators

Increased Same-Store Sales

BTV helps operators influence purchasing decisions at the point of sale and during dwell time. Promotions, meal reminders, combo suggestions, supplier campaigns, and featured products help drive incremental purchases.

Operators commonly use BTV to:

Promote slow-moving inventory
Increase beverage attachment rates
Drive breakfast/lunch participation
Highlight healthier options
Push seasonal campaigns
Promote supplier-funded specials

Many deployments target a 3–5% or greater increase in same-store sales.

Advertising Revenue Generation

BTV converts existing screens into recurring revenue assets.

Revenue sources include:

Programmatic advertising
Direct local advertising
Supplier-sponsored promotions
Enterprise-sponsored messaging
Co-branded campaigns

Operators typically participate in advertising revenue share models while BTV manages:

Content scheduling
Advertising delivery
Moderation and compliance
Reporting and analytics
Technical support

Supplier and Brand Storytelling

BTV allows CPG brands and suppliers to connect directly with consumers inside breakrooms and self-service environments where purchase decisions occur in real time.

Campaigns may include:

Product launches
Limited-time offers
QR engagement
Nutrition messaging
Brand awareness campaigns
Seasonal promotions

Enterprise & Workplace Communications

Beyond advertising, BTV functions as an enterprise communications platform.

Employers use BTV screens to communicate:

Company announcements
HR messaging
Safety reminders
Employee recognition
Birthdays and anniversaries
Wellness campaigns
Internal events
Emergency communications

Because screens are placed in high-traffic employee gathering areas, engagement rates are significantly higher than email-only communication strategies.

CETV Now Platform Integration

BTV operates on and licenses technology from the CETV Now platform, enabling enterprise-grade deployment, management, and scalability.

Platform Capabilities

Remote Device Management

Centralized control
Real-time monitoring
Remote troubleshooting
Mass deployment management
Content synchronization

Cross-Platform Hardware Support

BTV supports:

Android TV devices
Android Smart TVs
Linux-based media players
Windows demo environments
Enterprise IoT connectivity solutions

Intelligent Content Delivery

The system uses intelligent caching technology to:

Reduce bandwidth usage
Improve uptime
Increase playback reliability
Maintain performance during intermittent connectivity

Advertising Technology & Moderation

BTV utilizes a layered advertising and moderation strategy designed specifically for workplace-safe environments.

Features Include

AI-assisted moderation
Human review processes
Category filtering
HR-safe compliance controls
Exchange-level ad blocking
Real-time campaign controls

The platform can rapidly adjust advertising categories or block campaigns to maintain compliance with client standards.

Breaktime Intelligence (Data & Analytics Vision)

BTV is also evolving into a data and intelligence platform designed to provide operators and advertisers with actionable insights.

Future and developing capabilities include:

Dwell-time analysis
Traffic pattern analysis
Transactional correlation
Audience profiling
Per-capita engagement metrics
Campaign attribution modeling
Market performance benchmarking

This intelligence layer is designed to increase campaign effectiveness and improve monetization opportunities over time.

Additional Platform Applications

While BTV originated in breakrooms and self-service markets, the platform is adaptable across multiple verticals under the CETV Now ecosystem.

Potential Applications Include

Digital menu boards
Fountain beverage displays
Hospitality signage
Retail advertising displays
Corporate lobby communications
Campus communications
Military installations
Healthcare waiting areas
Transportation hubs
Event and venue signage

Deployment & Scalability

BTV is designed for national-scale deployment with:

Plug-and-play installation
Centralized onboarding
Remote provisioning
Flexible network configurations
Cellular or hardwired connectivity options

The platform is engineered to support thousands of simultaneous screens across geographically distributed environments.

Why BTV Is Different

Industry-Specific Design

Unlike generic signage systems, BTV was purpose-built for:

Self-service retail
Workplace environments
High-dwell captive audiences
Revenue-generating unattended environments

Monetization First

Most digital signage platforms are communication tools. BTV is both:

A communications platform
A monetized advertising network

Full-Service Support

BTV can provide:

Hardware sourcing
Installation coordination
Content management
Advertising operations
Revenue management
Technical support
Campaign strategy

Vision

BTV’s long-term vision is to become the leading digital media and engagement platform for self-service environments and workplace common areas across North America by combining: