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Honest Tea Charitable Vending Machine Campaign Provides Consumer Insight

BETHESDA, MD -- On the heels of Honest's "Small Decision. Big Impact" campaign, the company reports that consumers' small decision to buy an Honest beverage when they are thirsty has a big impact and means a lot, to a lot of people. From its four interactive and charitable vending machines that were placed across the U.S. this summer, the company learned that Philly consumers are the most charitable, as they chose to "up their impact" when making a purchase, and felt that supporting Fair Trade USA's edu...

September 23, 2019 by Emily Jed

BETHESDA, MD -- On the heels of Honest's "Small Decision. Big Impact" campaign, the company reports that consumers' small decision to buy an Honest beverage when they are thirsty has a big impact and means a lot, to a lot of people.

From its four interactive and charitable vending machines that were placed across the U.S. this summer, the company learned that Philly consumers are the most charitable, as they chose to "up their impact" when making a purchase, and felt that supporting Fair Trade USA's education program was the best place for those extra dollars. The company also learned that New York City loves its Appley Ever After juice boxes, and Honest's hometown of Bethesda couldn't get enough of the Peach Oo-La-Long!

Leveraging unique advertising placements across outdoor, social, TV-streaming and podcasts, Honest made a splash and showcased its entire portfolio while standing out in key markets -- New York City, Philadelphia, Los Angles and Washington, DC)- - to give consumers a glimpse at the opportunity to make a big difference.

The brand also saw its audience on social media has grown 5% while social engagement has grown 16% over the course of a few weeks.

"We've seen over 3,000 shares and engagements across our social channels, and our 'Small decision. Big impact" Web page has had over 5,400 visits to date," the company said.

We're excited to continue encouraging consumers that their small choices matter, and how they can learn more about just how big of an impact those choices make. Here you can take a look at some assets highlighting the above work we've done in just a matter of weeks, and hope you continue to enjoy this journey with us.

Click here to read more about the campaign.