Honest Tea Vending Machines Accept And Encourage Charitable Donations

Posted On: 7/15/2019

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ATLANTA -- Vending machines are central to a new Honest Tea campaign titled "Small decision. Big impact," illustrating the power consumers have to create a lasting, positive impact on the wellbeing of others around the world, just by making the relatively small choice to purchase an Honest beverage.

The campaign highlights the mission-focused work Honest Tea has supported over the past 21 years through partnerships with Fair Trade USA and Organic Farming Research Foundation, to show consumers that their choices both big and small, are powerful and meaningful in today's world.

To kick off the campaign, Honest Tea will be launching interactive vending machines nationwide, where consumers can learn just how important their small decisions are. From July 16 through Aug. 30, visitors will have the opportunity to up their impact a tad more to support Honest Tea's partners' projects by increasing their transaction amount, and vote on which projects they'd like to see their donations go to. One hundred percent of every Up Your Impact purchase of Honest will be donated to both Fair Trade USA and the Organic Farming Research Foundation to help improve the lives of supplier farmers, families and their communities.

Honest will be activating the machines in the following locations:

• New York City: Chelsea Piers

• Los Angeles: Grand Park

• Philadelphia: Cherry Street Pier

• Bethesda/DC: Honest Tea Offices

The campaign will also include spots that invite consumers into a magical miniature stop-motion world that brings to life Honest Tea's ingredient sourcing and how it benefits consumers and farmers, and communities in which those farmers live.

Click here to view the spots and some behind-the-scenes images.