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Celsius Accelerates Buildout Of Its Direct Store Delivery Network

BOCA RATON, FL -- Celsius Holdings Inc. is building a strong presence in vending and micromarkets and reports that the company has made substantial progress in building out its national distribution network, which now includes more than 50 regional direct store delivery partners. Many of these are premier beverage distributors. "The accelerated rate of growth Celsius is achieving in the U.S. market has positioned the company to translate these impressive gains into the buildout of our national DSD platf...

July 22, 2019

BOCA RATON, FL -- Celsius Holdings Inc. is building a strong presence in vending and micromarkets and reports that the company has made substantial progress in building out its national distribution network, which now includes more than 50 regional direct store delivery partners. Many of these are premier beverage distributors.

"The accelerated rate of growth Celsius is achieving in the U.S. market has positioned the company to translate these impressive gains into the buildout of our national DSD platform, which we expect to achieve full coverage across the country in the next 12 months if not sooner," noted Celsius president and chief executive John Fieldly. "With the national rollout through Target, CVS, Rite-Aid, Food Lion, 7-Elevn and others, the well-coordinated efforts by our sales team to leverage these national accounts into new regional DSD partners has been both impressive and continues to scale rapidly."

Celsius has seen the most significant expansion within the independent Anheuser-Busch wholesaler network, which has increased from six distribution agreements to 23 since February 2019. The company also has expanded within the Miller Coors, Pepsi and Keurig Dr Pepper affiliated wholesalers, as well as leading independent distributors such as Big Geyser. With this accelerated expansion, Celsius noted that it now has approximately 1,500 wholesaler representatives selling Celsius nationwide.

"Celsius continues to attract the attention of top-tier DSD partners across the United States. We now are contracted with more than 50 DSDs, many of them the premier beverage distributors within their markets," added Celsius executive vice-president of sales - North America Jon McKillop. "Our team has successfully added new partners every month, and we are starting to pursue current 'white space' geographies to fulfill our quest to have coast-to-coast coverage."

Celsius Holdings Inc. is a global company with a proprietary, clinically proven formula for its brand Celsius and all its sub-brands. A lifestyle fitness drink and a pioneer in the rapidly growing performance energy sector, Celsius has four beverage lines, each offering proprietary, functional, healthy-energy formulas: Celsius Originals, Celsius Heat, Celsius On-the-Go and Celsius Sweetened with Stevia. The Celsius line of products is certified kosher and vegan. They're described online at

Click here to read about a recent report on Celsius's growth in the convenience store channel.