Press Release

Meet the New, Shining Star For Your Vending Business: Introducing Little Debbie® Star Crunch®

McKee Foods is introducing Little Debbie® Star Crunch® to the vending industry March 2021. Star Crunch Cookies are a classic out-of-this-world treat made of soft, chewy cookies topped with caramel and crispy rice, then eclipsed by a coating of fudge.

Photo: McKee Foods Corp.

February 24, 2021

COLLEGEDALE, Tenn. — McKee Foods is introducing Little Debbie® Star Crunch® to the vending industry March 2021. Star Crunch Cookies are a classic out-of-this-world treat made of soft, chewy cookies topped with caramel and crispy rice, then eclipsed by a coating of fudge.

Little Debbie Vending Star Crunch is:

A 3.0 oz serving size
Shelf stable
Individually wrapped
Fresh date coded
Sold in a case count of 72 (6 caddies/12 wraps per caddie)

Vending operators will find this new, 3.0 oz.-sized product to be a perfect solution for vending machines, MicroMarkets, cafeterias and catering. Star Crunch has been a staple of the Little Debbie brand since 1971, just two years after astronauts Neil Armstrong and Buzz Aldrin first walked on the moon in 1969. Since introduction, Little Debbie Star Crunch has been a stellar addition to the Little Debbie lineup and will be an out-of-this-world addition to your menu.

For a peek at Little Debbie Vending products, promotions and company information, visit LittleDebbieVending.com.

ABOUT THE LITTLE DEBBIE VENDING BRAND
McKee Foods, a family-owned company based in Collegedale, Tenn., introduced Little Debbie® Vending in 2012. Little Debbie Vending products are sized and packaged to meet the unique needs of the channel. On every package of Little Debbie products you'll find the company's family promise of quality, freshness and taste. For more information visit LittleDebbieVending.com.

ABOUT MCKEE FOODS CORPORATION
McKee Foods, a family bakery with annual sales of about $1.5 billion, is a privately-held company based in Collegedale, Tenn. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small bakery on Main Street in Chattanooga, Tenn., using the family car as collateral. Today, the company employs more than 6,400 people in Collegedale, Tenn.; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. It creates and produces Little Debbie® baked goods, Drake's® cakes, Sunbelt Bakery® snacks and Fieldstone® Bakery food products. Visit mckeefoods.com for more information.

Included In This Story

McKee | A Family Bakery

McKee Foods is best known for our line of Little Debbie brand snack cakes. Little Debbie® is America's leading snack cake brand because consumers know they'll always get the best quality for the best value.

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