Press Release
INCREDIVEND: The Skittles® Remix Digital Kiosk: new home-away-from-home
INCREDIVEND is pleased to announce that The Skittles® Remix Digital Kiosk has found a new home-away-from-home on the INCREDIVEND Showcase on Vendingtimes.com. INCREDIVEND Showcase will get the word out about the ONLY place where consumers can create their own personalized blend of Skittles® by mixing and matching their favorite flavors!
November 8, 2023
Walled Lake, Michigan. – November 7, 2023., INCREDIVEND, (“the company”) founded by Howard Rubin with headquarters in Commerce Township, MI, in 2021 entered into an agreement with Mars Wrigley Confectionery (Mars). This agreement provides the company the exclusive rights to buy, sell, own, operate and manage a newly developed interactive vending kiosk.
INCREDIVEND is pleased to announce that The Skittles® Remix Digital Kiosk has found a new home-away-from-home on the INCREDIVEND Showcase on Vendingtimes.com. INCREDIVEND Showcase will get the word out about the ONLY place where consumers can create their own personalized blend of Skittles® by mixing and matching their favorite flavors! https://www.vendingtimes.com/companies/showcases/incredivend/
Recognizing the desire for Skittles consumers to personalize their product selections, these machines enable aficionados to mix and match their favorite flavors.
The new Skittles “Remix the Rainbow, Taste the Rainbow” automated candy merchandiser engages consumers through a large 32” touchscreen. The machine is placed in high traffic locations such as family entertainment centers, airports, casinos, cinemas, and amusement parks. These types of venues have customers willing to pay a premium for not only the ability to mix their own selection, but also for the entertainment moment provided by the candy dropping and rolling into the consumers cup right in front of their eyes. Each machine offers two different size selections 5oz and 8.5oz, with retail prices ranging from $5 to $10. Since the introduction of the first generation of the machines in 2016, more than 1,000,000 people have used the machines to purchase over 500,000 pounds of Skittles.
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About INCREDIVEND
Established in 2021, INDREDIVEND is the culmination of two generations of purveyors of candy in Rubin family.
Aware of his reputation in the industry, Howard was approached in the spring of 2016. He was asked to manage a test program for twenty-five Gen 1 Skittles machines owned by Mars. The machines had 5 product selections, one vend size and interacted with consumers through a small keypad. In the fall of 2017, Mars wanted to expand the number of test machines in the market. The company refurbished 100 of its own vending kiosks into the Gen 2 model. The new model had 8 product selections, two vend sizes and interacted with consumers through a 42” touch screen. Once comfortable with the Gen 2 model, Mars and the company agreed to further expand the Gen 2 test to an additional 100 locations to further the learnings and insights. Pleased with the results seen in the Gen 2 model, in the summer of 2019 Mars selected and engaged. As part of the exclusive rights negotiated, the Company will have certain Brand Ambassador Rights offered only by Mars to a limited amount of qualified business partners. Since the introduction of the first generation of the machines in 2016, more than 1,000,000 people have used the machines to purchase over 500,000 pounds of Skittles.
Learn more at: www.incredivend.com
Contact:
Ben Wheeler
https://www.vendingtimes.com/companies/showcases/incredivend/
