Automation & Self-Service Podcast

The automation of eco-friendly cleaning with Mr. Turtle

In this episode of the Automation and Self-Service Podcast, we're exploring an innovative solution tackling one of the biggest environmental challenges of our time: single-use plastic waste.

Photo: Networld Media Group

July 17, 2025

In this episode of the Automation and Self-Service Podcast, we're exploring an innovative solution tackling one of the biggest environmental challenges of our time: single-use plastic waste.

Our guest, Benjamin Arts, co-founder of Mr. Turtle, has launched a "refill revolution" in the cleaning product industry. We discuss how Mr. Turtle's self-service stations are not only making it incredibly easy for consumers to refill their cleaning essentials, but also how they're dramatically reducing plastic waste by offering high-quality, effective products with convenience that rivals traditional shopping. Arts shared the journey behind creating this brand and how their automated refill system integrates into daily life.

Our conversation with Arts went beyond just the mechanics of refilling; we also explore the vision driving Mr. Turtle forward. Arts discusses the hurdles of introducing such a transformative concept to the market and the clever strategies they've employed to overcome them. We also look to the future, envisioning how Mr. Turtle aims to expand its reach and further revolutionize consumer habits, making a lasting positive impact on our planet.

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