Vending

Wow Bao intros ‘NFT rewards program, metaverse vending machines’

Logo provided by Wow Bao.

November 2, 2022

Wow Bao, a fast casual Asian concept that uses vending machines, has announced its Web3 strategy, which includes an NFT-based extension of its Bao Bucks rewards program and the launch of "metaverse vending machines," according to a press release.

The initial phase of Wow Bao's Web3 strategy will begin with the launch of an NFT-based access pass, an evolution and extension of its Bao Bucks virtual rewards program.

"Unlike traditional non-fungible-tokens (NFTs), these passes do not require a crypto wallet or cryptocurrency and can be purchased and accessed with a credit card and an email address," Geoff Alexander, president and CEO of Wow Bao, told this website via email. "The way I think about it is that the NFT is just the technology that enables the platform, it's in the background."

Wow Bao fans will have the option to purchase NFT-based access passes that double as a Wow Bao-branded digital collectible, while also earning access to digital and physical rewards, including monthly giveaways and discounts exclusive to club members.

Fans may pay an additional monthly membership to unlock increasing levels of rewards and earning power.

Additionally, Wow Bao will bring its hot food vending machines, which are now live in Georgia, Florida and Las Vegas, to the metaverse in 2023.

"I can't share many details at this time, but soon consumers will be able to purchase Wow Bao at metaverse events," Alexander said. "Over the summer, we launched vending machines in real life and as we are always looking for where to go next, we asked ourselves why not launch in the metaverse too."

To kick off these new initiatives, the company is launching a contest, wowbao.com/metaverse, to give away free digital collectibles and Wow Bao branded merchandise.

Wow Bao's metaverse strategy was developed in conjunction with Brightloom, a customer intelligence and advisory services company.