Foodservice
Walker's Shortbread launches first-of-its-kind shortbread vending machine
May 30, 2024
Walker's Shortbread, a 125-year-old Scottish cookie brand, has installed the world's first shortbread vending machine at Edinburgh Airport in Scotland. The vending machine offers a complimentary shortbread finger and recommends products to visitors based on an interactive quiz. It also educates patrons about the brand's history, according to a report from The Scotsman.
The vending machine features a digital display of Scottish landmarks and symbols as well as information on Walker's latest in-store offers.
"As a family-run business, we're thrilled to launch the world's first shortbread vending machine," Nicky Walker, managing director at Walker's Shortbread, told the news outlet. "Provenance and heritage is so central to our brand and is part of what makes our products so popular across the globe. Bringing a Scottish heritage product and a 125-year-old brand into an experiential sampling format is a great way for us to engage and appeal to today's consumer habits, and ideal for those who struggle with knowing what product to choose."
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