Coffee Service

Waka Coffee & Tea raises $725,000 to boost instant coffee and tea

Image courtesy of Waka Coffee & Tea.

February 16, 2022

Waka Coffee & Tea, a provider of instant coffee and tea, closed a $725,000 pre-seed round from industry veterans and investors to further accelerate its growth, according to a press release.

The brand, which markets to office coffee service operators in addition to other channels, is also launching three new products as well as refreshed design and packaging.

Several consumer product goods veterans participated in the pre-seed round, including former Starbucks and PepsiCo executives Joe Canterbury and Craig Musgrove, who both joined Waka as board advisors; as well as Bee Cave Capital; Chaucer Global; Scott Jensen, founder and CEO at Rhythm Superfoods; Mark Turner, CEO at HeatGen; Steven Kalifowitz, chief marketing officer at Crypto.com; and Sunil Desai, head of global brand marketing at Shopify.