Music & Games

Ventola Projects installs LED light system at new bowling center

Picture courtesy of Ventola Projects.

September 21, 2020

U.K.-based Ventola Projects, which operates across the U.K., the U.S. and the Middle East, has installed an LED system at Thunder Road, a new 30,000-square-foot facility in Sioux Falls, South Dakota, the latest to deliver Ventola's new bowling center lighting products which incorporate a range of video game elements into the traditional bowling experience, according to a press release.

Ventola Projects has installed its next generation VAvR range, a multi-function LED system that can switch from general task lighting to color changing mood lighting glow effects. Using low power network cable illumination control technology, the system ensures the facility can save money in a tough economic climate.

"This is a stunning new attraction in South Dakota and we are really proud to be part of it," Ventola Projects founder Mick Ventola said in the press release. "There have been challenges for operators of family entertainment centers over the past few months but this should give everyone cause for optimism, given the facilities on offer.

"What we've done with our new range of VAvR lighting is to incorporate advanced lens technology, which allows the system to be hung much higher than previous generations to illuminate two lanes at any one time," he said. "It makes the product almost 50% cheaper to supply and install, so we're pleased to offer these benefits and assist facilities managers as best we can during the pandemic."

The new VAvR LED lighting system was designed to give multiple color changing options, including general white lighting, from one Ventola produced product without the need for additional lighting or control and to enhance the overall experience.

"When you see the lighting system above the bowling lanes and the mini bowling, it's awesome," said Thunder Road general manager Ryan Friez. "It's looking just how I envisioned it, and it's impressive."

Mick Ventola has installed similar lighting systems across the U.S. in recent years, including installations at Bally's Hotel and Casino in Las Vegas and Tricorp Amusements JW Marriot Resort in Florida.

The South Dakota installation was carried out by Ventola Projects official U.S. distributor, Las Vegas based Kool Amusements.