Music & Games

Ventola Projects installs experiential projection technology at new FEC

Mick Ventola finishes a family entertainment center with Ten Entertainment Group.

November 2, 2020

Ventola Projects, a provider of electrical installations, LED lighting, shopfitting, building maintenance and metal/acrylic fabrication based in Leicestershire, U.K., has completed the finishing touches on his latest family entertainment center project with Ten Entertainment Group.

The firm's signature VAvR LED system has been installed at Manchester's Printworks venue, consisting of works across the bowling area, ground floor entrance as well as the arcade setting and communal seating towards the bar.

The project marks something of a reward for Ventola's invention during lockdown, whereby the technology utilized was developed during the early stages of the pandemic, with an additional VAvR experiential projection system installed over the bowling lanes.

The system provides the facility with moving lane images, visual effects and game options such as transforming lanes into mini football pitches or promoting brand product offers along with exciting mini games.

"The bowling experience is ever-evolving and so too does the technology designed to grab user's attention," Mick Ventola, Ventola Projects founder, said in the press release.

"FECs today offer a range of facilities from bar areas to pool/snooker, arcades and more. All of it gives further marketing opportunities to grab a drink or some food while you bowl, and the ways in which guests attention can be caught in this regard might take a bit more invention whilst they are wrapped up in the bowling experience.

"Artificial intelligence is helping in these ways, showing promotions from visual reminders before and whilst you bowl along with mini bowling games from the experiential projection system. And so too the system can upgrade the bowling experience to include elements you'd usually see in an arcade," he said.

Images courtesy of Ventola Projects.