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Unilever Acquires Graze

LONDON -- Unilever has acquired the holding company of Graze, which has fast become a leading UK healthy snacking brand. Terms of the transaction were not disclosed. Founded in 2008, Graze , which offers a range of seeds, trail mixes and snack bars with no artificial ingredients, started with a snack box delivery service. It is now a multichannel brand, with products available via retail stores, ecommerce and direct to consumer. "Accelerating our presence in healthy foods and out of home th...

February 13, 2019

LONDON -- Unilever has acquired the holding company of Graze, which has fast become a leading UK healthy snacking brand. Terms of the transaction were not disclosed.
 
Founded in 2008, Graze, which offers a range of seeds, trail mixes and snack bars with no artificial ingredients, started with a snack box delivery service. It is now a multichannel brand, with products available via retail stores, ecommerce and direct to consumer.
 
"Accelerating our presence in healthy foods and out of home this is an excellent strategic fit for the Unilever Food & Refreshment business, and a wonderful addition to our stable of purpose driven brands," said Nitin Paranjpe, president of Unilever's food and refreshment business. "We look forward to working with the Graze team to grow the business, leveraging their tech and ecommerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way."
 
Unilever is the maker of Lipton tea and Good Humor ice cream. It is a British-Dutch transnational consumer goods company co-headquartered in London and the Netherlands. Its products include food and beverages (about 40%), cleaning agents, and beauty and personal-care products. Its brands are available in around 190 countries.