Foodservice

Uncrustables launches higher protein PB&J sandwiches with 12 grams of protein

Photo: J.M. Smucker Co.

October 3, 2025

Smucker's Uncrustables brand has introduced two frozen sandwiches designed for busy mornings, each with 12 grams of protein, the highest in its lineup and among widely distributed PB&Js, according to a press release.

The flavors include Bright-Eyed Berry, a peanut butter and strawberry jam sandwich, and Up & Apple, made with peanut butter and apple cinnamon jelly. Both also feature more fiber and whole grains.

"We're redefining what it means to be a morning person by helping consumers start their days in a more delicious and convenient way," Chris Achenbach, marketing director at The J.M. Smucker Co., said in the release. "In the midst of morning chaos — where time is short and routines are unpredictable — Uncrustables steps in with unmatched flavor and function."

The individually wrapped sandwiches can be eaten straight from the freezer with no preparation required. They will be available nationwide in October at Kroger, Walmart and Target in eight-count boxes retailing for $10.46.