Foodservice

UK foodservice wholesaler beats pandemic by pivoting to at-home market

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February 16, 2021

JJ Foodservice, an Enfield, U.K.-based foodservice wholesaler, managed to thrive during the coronavirus pandemic by expanding for the first time into the direct-to-home market, according to a report in the Grocer. The company's sales rose by 1.3% in 2020.

The company set a minimum order at £79 ($110) and lowered its minimum B2B minimum order from £125 ($174) at the same time.

The company also added 12 smaller vehicles for deliveries.

More than 30,000 customers registered for the service and weekly orders rose from 24,000 to 34,000.

For an update on how the coronavirus pandemic is affecting convenience services, click here.