Foodservice

UK bakery offering donuts by vending

Adobe Stock

April 9, 2026

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U.K.-based bakery brand Planet Doughnut has introduced a 24/7 vending machine outside its bakery in Shrewsbury, about 24 km northwest of London, according to a Shropshire Star report.

Located at Battlefield Enterprise Park, the machine provides a convenient option for late-night or off-hours purchases and even includes a dedicated parking space for visitors.

The machine will be restocked daily with a mix of popular and limited-edition doughnut flavors, along with branded merchandise. Company officials said the launch is intended to create a new and engaging retail experience while extending access beyond traditional store hours.

The initiative is part of broader expansion plans for the Shrewsbury-based company, which already distributes its products to retailers, cafés and venues across the U.K. Planet Doughnut said it is exploring opportunities to roll out similar vending concepts in other towns, cities and workplace settings.