U-Vend Targets Hockey Fans With Novelty Pucks Ice Cream

SANTA MONICA, CA -- U-Vend Inc. said it has developed a premium frozen novelty called Pucks that takes aim at hockey fans.

Set to launch in the second quarter, initially in Canada with the U.S. to follow, Pucks features vanilla ice cream in the shape of a hockey puck dipped in dark chocolate. It is mounted on a collectable replica mini hockey stick.

The company said it is developing initial points of distribution for Pucks, as well as exploring partnership, licensing and sponsorship opportunities.

Initially, Pucks will be offered in Canada through U-Vend's vending machines and merchandiser freezers located within convenience stores and other high-traffic locations. The company said it will add a "red light" to both the automated, self-serve kiosks and merchandisers, simulating the scoring of a goal when a Pucks product is sold.

U-Vend chief executive Raymond Meyers said the company plans to market Pucks in both the U.S and Canadian markets through multiple sales channels including amateur and professional hockey arenas, local convenience stores, national retail stores and at special events.