Vending

This Coke machine needs a hug

Photo: Adobe Stock

February 5, 2026

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A Coca-Cola vending machine spotted in an unidentified Walmart recently invited shoppers to "Hug Me," rewarding those who do so with a free can of Coke.

The machine featured an image of a Coke bottle inside a heart, with the words "Hug Me" appearing underneath, according to a Men's Journal report.

A patron who followed the machine's direction was rewarded with a free can of Coke

The concept is not new. Coca-Cola first introduced the "Hug Me" vending machines in Singapore in 2012, later deploying them at college campuses including the University of Georgia and Georgia Southern University. The goal was to create joy and emotional connection, whether experienced in person or online, according to the company.