Foodservice

The 90s are back: Iconic Candy launches Creme Savers, Bubble Jug at Walmart nationwide

Photo: Iconic Candy

September 22, 2025

Iconic Candy, a company dedicated to reviving classic confections, is expanding its reach with a retail and e-commerce push. The brand announced on Monday the release of seven flavors and a nationwide rollout in Walmart stores, alongside the launch of its e-commerce site, according to a press release.

The company is adding flavors to two of its popular resurrected brands: Retro Sours will now include Raspberry, Watermelon, Passionfruit and Red Apple, while Bubble Jug will feature Blue Raspberry, Watermelon and Strawberry.

This partnership with Walmart will put nostalgic favorites like Creme Savers, Retro Sours and Bubble Jug on shelves across the country. The move is designed to make these throwback candies more accessible to both adults who remember them from their childhoods and a new generation of candy lovers.

In addition to the retail expansion, fans can now purchase the full range of Iconic Candy products directly from the company's new website, www.iconiccandy.com. This includes a variety of classic brands, such as Ouch! Bubble Gum and Squeeze Pop.

"Bringing back iconic candies isn't just about nostalgia — it's about creating joy and sharing those memories with a new generation," Kim Wiesen, CFO and co-owner of Iconic Candy, said in the release. "Between Walmart, our new site, and these bold new flavors, we're making it easier than ever for fans to rediscover their favorites."