STRATEGIC PARTNERS
SINGAPORE The Entertainment and Education Group has announced that it is installing Embed debit card and revenue management systems in 50 new locations. TEEG) owns over 280 Family Entertainment Centers (FEC) spanning 7 countries across the Asia Pacific Region. TEEG's recent acquisition of Ardent Leisure's Bowling and Entertainment division (BCA network), comprising AMF Bowling, King Pin and Playtime brands, created the need for a centralized technology solution. The rollout of Embed to each of these 50...
November 8, 2018
SINGAPORE - The Entertainment and Education Group has announced that it is installing Embed debit card and revenue management systems in 50 new locations.
TEEG) owns over 280 Family Entertainment Centers (FEC) spanning 7 countries across the Asia Pacific Region. TEEG's recent acquisition of Ardent Leisure's Bowling and Entertainment division (BCA network), comprising AMF Bowling, King Pin and Playtime brands, created the need for a centralized technology solution.
The rollout of Embed to each of these 50 locations allows for greater efficiency, the company pointed out. With the one system across all brands TEEG can offer customers a seamless experience, enabling access to all brands with one card.
"We are looking forward to one common system which will allow us to gain internal efficiencies and effectively utilize the valuable data Embed provides to improve the customer experience," said John Boyd, TEEG's group chief information officer.
Embed chief operating officer Luke McKimmie commented, "This is an exciting direction for both TEEG and Embed. The alignment between each group is perfectly timed for Embed to introduce its latest technologies of our universal games database and centralized games management, along with the Toolkit infrastructure we are deploying.
"This is a great opportunity to illustrate the advantages of using Embed over a large estate," he observed, reporting that it has been "a privilege to work closely with the TEEG team to leverage these solutions and develop ongoing value for their customers."
Embed is a subsidiary of out-of-home entertainment leader Helix Leisure. It provides total operating solutions for entertainment facilities, making use of its robust understanding of the industry based on more than 60 years of operating experience.
TEEG is jointly owned by Quadrant Private Equity and the Steinberg family. TEEG recently acquired the international business of Timezone Group, which operates 200 Family Entertainment Centers across the Asia Pacific region. TEEG is looking to invest in the growing opportunity in the Leisure and Learning space throughout Australia and Asia.
