News

Sysco launches campaign to promote fresh offerings

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April 10, 2020

Sysco Corp. has launched a new "Sysco Knows Fresh" multi-channel campaign designed to promote both the company's fresh product offering and its widespread availability to customers, consumers and the industry, according to a press release. 

The campaign will use a multi-pronged approach including social media, product catalogues, emails and videos. Local celebrity chefs in conjunction with Sysco's own culinary experts will be featured showcasing fresh products, recipe ideas and menu solutions. 

Through the campaign, the company plans to reinforce that it is open for business with fresh products and features offerings from companies such as FreshPoint specialty produce, European Imports gourmet products and Buckhead and Newport Specialty Meats and Seafood.