Super Bowl Ad Features Life-Size Pac-Man Game

Anyone still doubting the popularity of classic videogames need only look at the Super Bowl commercial created for Bud Light. In the ad, part of a campaign titled "Up For Whatever," a millennial gets a chance to play a life-size game of Pac-Man by running a maze in a crowded nightclub.

The commercial, which featured a 30-year-old non-actor, was created by Chicago-based Energy BBDO. It is considered an experiential marketing form called Mosaic.

The unsuspecting subject and his friends are led to a venue with a giant quarter out front. Once inserted into the coin mechanism, a door opens to a party space where the participant runs the Pac-Man maze.

Uploaded to YouTube a week prior to the big game, the 30-second spot has garnered some 13 million views.