Foodservice

Suntory Minus 196 returns to SXSW Sydney with giant vending machine

Photo: Mdv Edwards - stock.adobe.com

October 18, 2024

Suntory, the makers of the hard seltzer Minus 196, have once again brought their massive vending machine to SXSW Sydney.

The 12-meter-tall structure, which debuted at last year's festival, is back and bigger than ever, according to a Concrete Playground report.

The interactive vending machine features multiple levels of immersive art, music and Minus 196 beverages. Visitors can explore the infinity level, the Tokyo neon nightlife zone and a rooftop bar with panoramic city views. The surrounding lemon garden features its own bar and DJ booth, as well as a special menu from Tokyo Taco.

The Suntory Minus 196 vending machine will be open to the public from through October 20.