Vending

SOS brings personal care vending to Rockefeller Center

Image provided by SOS.

January 10, 2023

SOS, a Boston-based company providing personal care vending machines, is making its New York City debut at Rockefeller Center, according to a press release.

The vending machines are located in public restrooms throughout the center, in addition to the ZO. Clubhouse at 1 Rockefeller Center, a gathering space and lounge.

SOS machines are equipped with personal care and wellness products, including sunscreen, pimple patches and more, from brands including Megababe, First Aid Beauty, Hero Cosmetics and Tera Co., as well as free menstrual care products.

The 32-inch LED touch screens also deliver interactive advertising and educational content when not in use.

"Our machines are equipped with extensive consumer data capture capabilities — both privacy-protected and anonymous — which allow us to collect direct feedback from the communities we serve," Robina Verbeek, SOS co-founder and co-CEO, said in the press release.

Launched in 2020 by Verbeek and Susanna, SOS has grown its footprint to include sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to public spaces around Boston, including Boston Children's Hospital, District Hall, Prudential Center, South Station and more.