Vending
Snapchat partners with L'Oréal to launch AR vending machine for haircare refills
April 9, 2025
Snapchat has partnered with L'Oréal's ELVIVE Colour Protect haircare range to launch an augmented reality-powered beauty vending machine in London, according to a Channel X report.
From April 11th to 13th, consumers in West London will have the opportunity to visit an AR-powered beauty vending machine at the Westfield Shopping Centre in White City. By using a custom gamified Snapchat Lens, participants can play a game to "lock in" their hair color and "unlock" a free refill of L'Oréal's Elvive Colour Protect Shampoo.
The campaign aims to encourage a shift in consumer behavior within the haircare category by highlighting the benefits of refilling existing shampoo bottles. L'Oréal is leveraging Snapchat's AR capabilities, noting that 81% of Snapchat users find AR a fun way to learn about new products and are more likely to use it to invite others to shop.
This initiative is part of a broader marketing campaign running from March 26th to April 22nd across various media channels, including television, out-of-home advertising, digital platforms and social media.
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