Vending

Smucker's sells Cloverhill, Big Texas brands in $40M deal

Photo: Philip - stock.adobe.com

February 7, 2025

J.M. Smucker has announced it will sell its Cloverhill and Big Texas brands, along with some private label products, to JTM Foods for approximately $40 million in cash, according to a Food in Canada report. The deal also includes Smucker's manufacturing facility in Chicago and its roughly 400 employees. This move allows Smucker's to double down on its sweet baked snacks strategy.

"This divestiture reflects our continued commitment to portfolio optimization to prioritize resources to support the execution of our sweet baked snacks strategy, focused on growing the Hostess brand, and advancing our leadership in the sweet baked goods category," Dan O'Leary, senior vice-president and general manager, sweet baked snacks and pet at J.M. Smucker, told the news outlet.

The company aims to streamline its operations and reduce costs by focusing on its Hostess brand.