Single Cup Coffee Kicks Off Preferred OCS Provider Program

MISSISSAUGA, ON, Canada -- Single Cup Coffee said it has completed the pilot phase of a new provider program. The Preferred Office Coffee Provider designation will rollout across the U.S. and Canada beginning in January.

The program is available to a limited number of OCS providers in each market. Its benefits include ongoing volume rebates and a startup kit with 48-ct. sampler packs, mugs, posters and other marketing materials, along with a telemarketing-based lead-generation program. Preferred providers also receive draft launch plans and communications templates.

The company's seven licensed brands -- Skinnygirl, Torani, Guy Fieri, Cake Boss, Authentic Donut Shop Blend, Barnie's and Hurricane -- offer dozens of coffee, tea and indulgent options.

To help operators navigate the options as new items are being launched, SCC developed Coffee Genius, available at CoffeeGenius.org or as an app from Google Play or the iTunes store. When users select a current favorite product, Coffee Genius suggests two or three new SCC options.

"The competitive landscape has changed, and OCS operators want to diversify their supply chain to increase profits and take back control," said SCC president Bill Cook. "Our Preferred program provides all of the resources our customers need to unshackle themselves and reignite excitement around single-serve cups with their sales teams and customers."