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Share A Coke Campaign Returns With Peel-Off Sticker Labels And Armchair Vending Machine
ATLANTA -- Coca-Cola Co.'s " Share a Coke " campaign is back for the fifth year with a few new twists that add to the fun as consumers search for their names on the personalized bottles. This summer's "Share a Coke" labels on its 20-fl.oz. bottles are stickers. Consumers can peel them and unlock a code for a chance to win prizes including amusement park passes or a free Coke. They can also just simply use the label as a sticker to attach to their clothes, phones or other accessories. In addition ...
May 9, 2018
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This summer's "Share a Coke" labels on its 20-fl.oz. bottles are stickers. Consumers can peel them and unlock a code for a chance to win prizes including amusement park passes or a free Coke. They can also just simply use the label as a sticker to attach to their clothes, phones or other accessories.
In addition to more than 1,100 first and last names on 20-fl.oz. bottles of seven Coca-Cola products -- Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Cherry Coke, Vanilla Coke and Cherry Coke Zero -- fun nicknames like "La Familia," "A Champion," "My Best Friend," "An MVP" and "Your Squad" can be found on a variety of packages of Coke, Coke Life and Coke Zero Sugar. Limited-edition patriotic packaging is also back.
This summer also marks the premiere of the Share Chair, an oversized armchair that doubles as a "shareable" vending machine. When two people sit together, personalized mini cans of Coca-Cola and Coke Zero Sugar are vended through the chair's arms. A strategically positioned camera then captures the moment and provides fans with a photo and video of their experience to share on social media.
The Share Chair will tour the country this summer, making stops at events including the MLB All-Star Game and the BET Experience multicultural music and entertainment festival, June 21-24 in Los Angeles.
