Share a Coke Campaign Returns This Summer

ATLANTA -- Coca-Cola is bringing back what it's hyping as one of its most successful U.S. programs of all time. Share a Coke swept the nation last summer and, beginning this week, Coca-Cola bottles across the country will once again feature the names of millions of Americans.

Coca-Cola said it will swap out its iconic logo on 20-fl.oz. bottles of Coca-Cola, Diet Coke and Coke Zero for 1,000 of the most popular names in the country -- quadrupling the number of names featured in 2014.

Coca-Cola will offer an e-commerce site on which consumers can personalize and purchase 8-fl.oz. glass bottles or send them to family, friends and colleagues.

Coca-Cola, Diet Coke and Coke Zero logos will give way to group names like Class of 2015 and Team and Family on 1.25- and 2-liter bottles. Conventional 12-fl.oz. soda cans will feature colloquial nicknames like Sis, Bro, Better Half, Sidekick and Favorite.

Share a Coke packaging will extend to 8-fl.oz. glass and aluminum bottles, which will feature more nicknames like Grad, Hero and Bestie as well as mini cans, which will sport nicknames and emoticons.

Sharing will also be the theme at Coca-Cola Freestyle fountain dispensers, which will offer three limited-time Share a Coke mixes called BFF, VIP and Legend. All three flavors will be available on the dispenser homescreen, and those who use the Coca-Cola Freestyle app will be able to unlock a "secret" fourth mix.