Vending

Shamrock Farms uses vending machine to introduce protein builder beverage

Picture courtesy of Shamrock Farms.

February 2, 2021

As part of launching its Rockin' Protein Builder beverage, Shamrock Farms developed a vending machine to encourage people to try the beverage after doing jumping jacks. The machine was installed for one day at a heavily trafficked outdoor Atlanta location, a company spokesperson told this website via email.

The glassfront vending machine had a front-facing camera and video monitor that recognized motion and rewarded people once their jumping jacks were complete. The machine challenged passersby to do jumping jacks to win a free beverage.

Some only did 15 jumping jacks while others did 70, but all pushed through in order to enjoy a cold Rockin' Protein.

The machine attracted nearly 1.7 million social media impressions, 188,511 post engagements and 25,384 video views.