Coffee Service

Selecta Group to debut 20 Pelican Rouge sustainable coffee blends

Image: Adobe Stock.

April 14, 2023

Selecta Group, a Switzerland-based route service provider of convenience services in Europe, will introduce 20 sustainable coffee blends under the Pelican Rouge brand at the London Coffee Festival April 20 and 21, according to a press release.

The blends cover the range of taste preferences across the 36 countries where Pelican Rouge is currently sold.

The Pelican Rouge blends are all Rainforest Alliance or Fairtrade certified and come in fully recyclable packaging.

The renewed brand brings together five sustainability elements: certified coffee, recyclable packaging, reduced CO2 emissions, transparent sourcing and support for local farmers.

"We are proud to be actively reducing our carbon footprint, building and maintaining long-term sourcing relationships and farm-level programs and creating traceability from farm to cup," Marissa Célette, chief strategy and sustainability officer of Selecta Group, said in the press release.