Coffee Service
Selecta Group teams with Massimo Zanetti to offer Segafredo coffee
October 13, 2023
Selecta Group AG, the Switzerland-based route service provider of convenience services throughout Europe, will offer Segafredo coffee to its customers under an agreement with Massimo Zanetti Beverage Group, according to a press release.
A sustainable product line has been developed featuring several Italian espresso blends to be distributed throughout Europe.
"This exciting and preferred partnership allows us to further satisfy the diverse tastes of our clients and consumers in the private and public sector," Jens van Beusekom, chief procurement officer at Selecta Group, said in the press release.
"We believe that this preferred partnership will consolidate our leadership in the foodservice professional business in the main European markets and enable us to grow the Segafredo brand in the vending channel," Alberto Lusini, CEO of MZB USA and former GM of Northern Europe for Segafredo, said in the press release.
