Vending

Selecta Group teams with Mars Wrigley on vending machine rollout

Image courtesy of Selecta Group.

February 22, 2022

Selecta Group, the Switzerland based route service provider of coffee and convenience food solutions, has partnered with Mars Wrigley to introduce touchscreen vending machines that provide detailed product information, as well as modern payment processing, in the European market.

The machines feature 48-inch touchscreens to display products dynamically and interactively. Consumers can access detailed product and nutritional information on-screen, purchase multiple products in a single transaction and receive personalized product suggestions. The machines also offer video advertising, remote planogram updates and product image animations.

Selecta Group plans to install 500 to 1,000 vending machines in the U.K. and expand the solution to other markets in continental Europe including Germany, Italy, Austria, France and the Netherlands.