Vending

Selecta Group partners with Red Bull on vending

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February 22, 2022

Selecta Group, the Switzerland based route service provider of coffee and convenience food solutions, has entered a "Power Partnership" with Red Bull, according to a press release.

Selecta becomes Red Bull's first multi-country vending partner with the vision of strengthening Red Bull Energy Drink's execution and distribution.

"The new Power Partnership with Red Bull is a perfect match, giving us the best opportunities to not only follow but to further strengthen our purpose — to make millions of people feel great every day," Mattia Unal, group head of category management food and beverages at Selecta, said in the press release.

The companies will share their expertise for procurement, key account management and category management, and will mutually support each other on consumer activation, digital engagement and global incentive programs for ambassadors in all countries.