SeatServe Lets Stadium-Goers Order Concessions From Their Seats

NEW YORK CITY -- A new mobile app allows fans to order concession food, beverages and merchandise, and have it delivered to their seats at a stadium or arena without missing a minute of the event.

SeatServe features order tracking, instant electronic payments and built-in analytics. Concessionaires can also push specials and promotions using the application. The company handles platform deployment, training and customer acquisition at no cost to the stadium or arena.

The app recently launched at the Amsterdam ArenA (Netherlands) and will make its U.S. debut this spring.