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Scannable Codes Give Beverage Cans Unique Identities

PHILADELPHIA -- Crown Bevcan Europe & Middle East is launching its CrownConnect technology in conjunction with Fact all-natural sparkling drink. Each can will be marked with a 2D unique scannable code, which the company claims makes Fact beverage cans the first ever to be produced with a unique digital identity. Crown has partnered with tech-savvy entrepreneur Olly Bolton to launch Almond, a blockchain platform that allows consumers to scan a unique hidden product code and rewards them by unlocking t...

June 17, 2018

PHILADELPHIA -- Crown Bevcan Europe & Middle East is launching its CrownConnect technology in conjunction with Fact all-natural sparkling drink. Each can will be marked with a 2D unique scannable code, which the company claims makes Fact beverage cans the first ever to be produced with a unique digital identity.

Crown has partnered with tech-savvy entrepreneur Olly Bolton to launch Almond, a blockchain platform that allows consumers to scan a unique hidden product code and rewards them by unlocking tokens that are redeemable for cash. The platform, to be launched this month, will also unlock details of Fact Water's story, giving unprecedented access to supply chain information and building deeper relationships with consumers in an effort to further foster brand loyalty.

In addition to producing the physical beverage can for Fact Water, on which Almond will be launched, its CrownConnect technology provides the 2D codes beneath the tab of the beverage can that facilitate the engagement between consumer (via a scanning application) and brand.

The platform, developed in partnership with IoT company Evrythng then comes into effect, intuitively generating rewards and offers based on previous purchases and offering discounts and rewards to users based on their habits and the products they buy.

"The Internet of Things, and specifically blockchain technologies, will continue to drive the way brands interact with consumers and Almond is a very exciting step into this area for the beverage industry, commented Crown marketing and business development manager Matt Twiss. "From a brand's perspective, the value lies in the ability to capture valuable data about when and where customers consume their products."
 
Almond-enabled cans of FACT Water will be available to buy in the U.K. and select European countries beginning in late June.
 
Crown Bevcan Europe & Middle East is a business unit of Crown Holdings Inc., is a supplier of packaging products to consumer marketing companies around the world, headquartered in Philadelphia, PA.